Toyota Hilux Rogue V-Active photos gone viral: Priced at $42K

The Toyota Hilux has long been celebrated for its durability and versatility, catering to both work and leisure needs. The introduction of the Hilux Rogue with V-Active technology has recently captured significant attention, especially as photos of this model have gone viral. Priced at approximately $42,000, the Hilux Rogue combines advanced features with a competitive price point.​

Introduction of V-Active Technology

In March 2024, Toyota unveiled the upgraded Hilux range in Australia, featuring the new V-Active technology on select double-cab 4×4 variants, including the SR, SR5, and the premium Rogue model. This technology integrates a 48-volt mild-hybrid system comprising a motor generator, a 48-volt battery, and a DC/DC converter paired with the 2.8-liter turbo-diesel engine. The system enhances fuel efficiency by approximately 6-10%, improves powertrain smoothness, and bolsters off-road capabilities.

Pricing and Value

The Hilux Rogue with V-Active technology is priced at $71,530 AUD, which is approximately $42,000 USD. This price includes additional features such as a wireless phone charger and rear USB-C ports, offering enhanced convenience and value.

Enhanced Features and Design

Beyond the mild-hybrid system, the 2024 Hilux range showcases refreshed exterior styling with new front bumpers and a honeycomb mesh grille. All pickup variants now come equipped with a tailgate damper featuring lift assist, enhancing usability. The Rogue model stands out with a unique dark grey rear bumper finish and gains additional features like a wireless phone charger and rear USB-C ports.

Performance and Off-Road Capabilities

The V-Active system introduces automatic stop/start functionality and energy recuperation during deceleration, contributing to improved fuel economy and reduced emissions. Models equipped with this technology also feature Toyota’s Multi-Terrain Select system, offering various driving modes tailored for different surfaces, thereby enhancing off-road performance. ​

Conclusion

The viral spread of photos featuring the Toyota Hilux Rogue with V-Active technology underscores the growing interest in vehicles that blend traditional reliability with modern technological advancements. Priced at around $42,000, the Hilux Rogue offers a compelling package for those seeking a robust pickup with enhanced efficiency and contemporary features.

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